User Insight Specialist (Digital Voice of Customer)Budapest

Creating surveys, conducting focus groups & interviews face to face & remotelyGathering insight from Customers/Representatives/Sales Leaders/Zone Managers to determine their needs, aspiration and pain pointsCreating personas & empathy mapsCreate and manage analytics strategy for digitalDevelop in-depth analysis for all customer segments across each stage of their journeyCollaborate with core business stakeholders to develop analytics briefs and ensure these are aligned to wider business objectivesCreate in-depth behavioural insight presentations with associated recommendations and action plansDevelop advanced analytical models to support personalisation strategies and collaborate with other functions to implement these within customer database and IT systemsSupport innovation initiatives by measuring all of marketing’s test and learn activitiesResponsible for sharing analytics knowledge and techniques across the wider function